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At the end of 8 when, we have brought in Air Force 1HIGH and Lunar Force of 1 HIGH for everyone. Recently, Force Air 1 series of High and Low two shoe models of the sale has been exposed, and will be officially launched in September 12th. WMNS Air Force 1HiNikecolor: Silver-WhiteWhite/Metallicnumber: 704516-100date: 09/12/14WMNS Air Force 1LowNikecolor: Silver-WhiteWhite/Metallicnumber: 704517-100date: 09/12/14 attention more sneakers related information, as in the slam dunk, welcomed the public subscription number, micro channel search DUNKHOME and subscribe to the surprise and daily guess shoes to play the game, beauty and your various interactive Oh! Micro-blo cheap jordan shoes for men g search dunk home, understand the latest information. source: sneakernews& nbsp; & nbsp; & nbsp; the United States, an attractive sports shoes market We have to analyze the hundreds of millions of US dollars in sports shoes business battlefield. ? Michael Porter's classic "competitive strategy", he proposes structural analysis model industry, the so-called "five force model," he says: the existing competitive situation of the industry, suppliers bargaining power, bargaining power of customers, threat of substitute products or services, the threat of new entrants five major driving force of competition, determine the company's profitability. We based the role of these five kinds of power, the state of competition in the US athletic footwear business column chart analysis. First of all, there are high barriers to entry in this field. US athletic footwear industry from the "do not plant," the brand-based companies, large companies in the advertising, product development, and sales network exports are more cost advantages. More importantly, the brand personality and consumer loyalty gave potential entrants to set up an invisible barrier. Second, the supplier bargaining power is weak. Because most of the athletic footwear industry inputs are homogeneous, particularly in Nike launched after a wave of outsourcing, more than 90% of the production are concentrated in low-wage countries, far oversupply of labor. Third, sports shoes end consumers concerned about the price, but more sensitive to fashion, but for the company's profit cheap jordans online margin and not a very negative impact. Because if the presence of reduced profits, then this will be offset by lower production in developing countries. In addition, most successful brands in terms of product differentiation, which prevents buyers will continue to convert the brand with the brand image linked. In addition, because the other shoes are not suitable for sport, so it's not completely replace athletic footwear products. Finally, the US athletic footwear market is seen as challenging and is saturated, full of fierce competition and slow growth, so for new entrants only a small space. Nike, Adidas and Reebok, these major brand to seize more than half of the market share and remained relatively stable. Through the analysis we can see, on the one hand, this is a coveted market, but barriers to run up, there is a low supply of bargaining power, bargaining power of buyers moderate and no focus replacement of the product, it is difficult extrusion profits. On the other hand, when in addition to a high degree of market concentration but no monopoly power, the region where the fighting is very intense. Thus, in this competitive environment, independent of the company's extraordinary profits sustained largely depend on their strategy. Nike, leader of attitude Nike originated in 1962 by Phil. Knight initiative, was named "Blue Ribbon Sports" in the 1970s officially changed its name to Nike. It initially than Adidas sports shoes in the United States take the top spot in the industry, in 1980 accounted for about 50% of US cheap foamposites market share. Since then, Nike introduced a proactive marketing activities, signing top athletes, and create a "just do it (Just Do It)" slogan. Nike sneakers positioning its innovative design and technology, high-priced high-quality products. Nike, with a wealth of product types and outstanding design, in 2000 accounted for more than 39 percent of the US athletic footwear market, almost twice the market share of Adidas. Starting in the 1970s, Nike from a product-oriented company gradually transformed into a market-oriented company. Its worldwide operations, the company's internal design of high-tech and high-quality products, the production of low-cost countries, and then successfully established through marketing as youth subcultures symbol of the brand. Nike's unique resources, including proprietary products and trademarks, brand reputation, the company's unique culture and human assets. In order to understand how Nike to develop into a competitive advantage on the basis of their resources and strength, we will produce the following, sales, marketing and product development aspects of the analysis of their value chain. On the production chain, from the later 1970s, Nike has put the manufacturing sector outsourcing to many Asian countries. Outsourcing Nike get cheap labor, and get a lot of discounts from suppliers. Also, outsourcing enables customers to quickly get new products from the market, reducing the risk of capital investment. On the other hand, in sales, this "futures" under a single program allows retailers to Cheap air jordan 12 for sale online free shipping 5 to 6 months in advance predestined transport pledge 90% of the orders will determine the price at a certain time arrived. This strategy succeeded in reducing inventories to a minimum, and shorten the inventory turnover. In the 2003 fiscal year, Nike had 91 percent of the US footwear shipments in this manner, fiscal year 2002 was 92%, 86% for the financial year 2001 now, Nike has three sales channels: retail, Niketown and electronic Business. Nike Urban Construction stand the 1990s, showing the latest Nike or most innovative products, advertising on the main road, Nike Town is not so much a sales channel, as it is a marketing tool. E-commerce began in the 1990s Nike.com, Nike also allow other Internet companies sell their products. Nike e-commerce strategy to re-ignite a direct relationship with consumers. As one of Nike's core competitiveness, marketing is not just advertising, but also to attract and retain customers. Nike marketing strategy marketing team used always reflect public opinion. For most of the 1980s and 1990s, professional athletes are the same as the hero worship, so Nike has invested heavily, please successful, glamorous well-known athletes as product endorsement. For example, when Michael? Jordan in 1984 to join the Nike team, "Like Mike, like" it has become the people to meet Mike. Slogan admiration of Jordan. When Michael Jordan retired in 1999, Nike can not find a player can take his place, therefore, Nike turned to a new activity called "Nike Play" of this activity by the display of personal achievement, t cheap jordans for sale mens o encourage everyone to participate in the composition of the movie series. We can see that the market strategy to be as consumer preferences change. Respond quickly to market changes, it is maintained Nike footwear market core competitiveness of magic. Adidas: From leader to challenger "provide the best shoes for every athlete." Encouraged by this simple yet ambitious idea, 20 Multi-year-old Adi. Dessler began making shoes, and finally in 1948 to establish a company called "Adidas" company. It produced a large variety of high-quality sports shoes, culminating in the 1960s, as the world's premier sports events all the famous shoe supplier. The late 1960s, Adidas sneakers sit tight in the top spot in the industry. However, the 1970s, Adidas did not realize that the movement of civilians has become a trend, or to focus on professional sports shoes. Since the failure of the market and competition situation of underestimation of the expected sales, Adidas status has been challenged, and finally be replaced by Nike in the late 1970s. 1997 ?? joint after salmon and, from 1998 to 2000 Adidas rebuild its market share immediately after Nike, ranking second in the market place. However, in 2002 the company's market position and dropped to third, compared to Nike's 40.6 percent market share, it is only 11.8% in 2003 remains in this position. Adidas from history, it is the first one to initiate outsourcing footwear company. Their production company located in mainland China, Vietnam, Taiwan and Latin America. Now their supply chain usi Cheap air jordan 12 taxi for sale online free shipping ng three different types of vendors, including contractors, subcontractors and local materials company. Their outsourcing strategy is critical to the success of organizations, and the entire field to follow. This strategy may transfer risk, reduce labor costs and will mainly concentrate on the core strategy of Adidas - Marketing and R & D. Marketing is one of Adidas's two core strategies. 1997, Adidas declared the acquisition of Salomon, set to become one of the world's leading sporting goods company, the company has outstanding brand shares. The two companies complement each other in product and geographic coordination. Solomon was especially strong in North America and Japan, which is very helpful Adidas to increase market share in the United States. They re-focus, re-positioning the Adidas brand in order to fully explore its market potential, all the products into three specific groups of customers: the eternal sports, original and instruments. This division in the sport, physical education and sport lifestyle customers, creating a more powerful market penetration. Adidas always adhere to invite celebrities as product spokesperson, and sponsorship of sports leagues. Kobe. Bryant, Anna. Kournikova and David Beckham are Adidas's extraordinary genius. In the Barcelona Olympics, the European Football Championship, France soccer World Cup, the US women's soccer World Cup, and so on, Adidas always one of the biggest sponsors. In addition to marketing, research and development is another core strategy of Adidas. They established a Retro jordans for sale new technical innovation team, at least put a big innovation annually. 2003 Adidas established a "mass customization" system, according to different customer situations foot, personal preferences and special requirements of the design of the shoe, the leader of the advantages in this area so that Adidas in first. Adidas, how to challenge a leader? Adidas has a remarkable ability in research and development, it needs to be more customer-oriented marketing strategy. Even if Adidas and Nike can mimic each other, they should also try to distinguish it from the other side in the effective implementation and coordination. When Nike's marketing and R & D team more attention to the North American consumer demand, Adidas initiative began to shape their own market segment. Because the overall performance from the point of view of both Adidas and Nike ROA is very close, which means that in the long term, Adidas and Nike has the potential to a shorter length. We developed the following set of strategies to challenge the dominance of Nike: 1. Product Americanized As a German sports brand Adidas should put it in the United States footwear products put on the market "Americanization." Europeans like the product is not necessarily in line with the American appetite. Adidas should recruit and train those who truly understand and can predict this dynamic market talent. This is a resource can not be imitated. Then you can re-create the basis of these results to predict your market segment, so on the one hand to meet the needs of American cons cheap jordans for sale umers, on the other hand also ensures that you have a unique advantage in this market segment. Americans are more stressed personal, so in advertising, Adidas should put its image shaping a more personalized, but also to reduce the use of the star. 2. strengthen quality control and develop complementary products How do companies choose a strategic decision to rely on it in the past have walked the path. In this respect, because Adidas long been its strict quality control system is known, this system ensures the Adidas product quality, so this tradition should be maintained and further encouraged. Also, under the dominance of the global strategy to regain attempt driven, Adidas should be designed to be able to win the so-called "dynamic efficiency" (dynamic efficiency) of the new strategy. Although Adidas has established a complementary market his product, but they can also strengthen the "network effects" to surpass Nike. For example, they can design a full range of sportswear, hats, scarves and handbags to support with their sneakers. 3. win the patent battle Nike and Adidas also be said to be a "patent race" of the two rivals. Adidas, Nike should be able to estimate the R & D investment. In addition, the focus on the European domestic market, because the United States Adidas is an overseas market, so the company should adopt the more personalized elements into its future products designed to promote the localization of the product. 4. imitation Nike ordering and distribution strategy Nike's future orders program helps Retro jordans for sale companies rapidly grow. Adidas retailers should be implemented together with its ordering system similar to mimic this strategy, this can be their inventories remain at an optimal level. However, Adidas must also recognize that the successful operation of this mechanism is based on a number of conditions, such as accurate sales forecasts, market, strong demand, and so on. In addition, compared to Nike, Adidas has not done enough in the field of e-commerce success. To win this crucial battle, it is essential that Adidas must learn authorized professional e-commerce companies to operate their online sales to Nike. Nike, how to maintain the right to rule? In response to challenge Adidas, Nike, we recommend taking the following defense strategy: 1. to maintain competitiveness in the local market Adidas the US market is very challenging business, but patriotic American consumers are likely to prefer domestic products instead of imported goods. Nike in the local management practices, organizational structure, corporate governance and control aspects of the local capital market has advantages. If they can survive the intense local competition, they will be more competitive in the international market. In order to maintain its dominance in the US athletic shoe market, Nike should continue to focus on its core competencies: marketing and research and development. In the existing high level of consumer loyalty, brand awareness and a huge market share basis, they must also keep their quality standards at the same time continue to develop new products, the implementation of effective marketing programs to respond to market changes. 2. isolation mechanism Even if Adidas Nike's strategy can imitate, they can not simply copy those Nike firm-specific means of competition, such as patents, brands and human capital. Nike can to retain by offering high salaries of its key employees, enhance their loyalty to the company, in order to protect the company's human capital. As product imitation Nike can take legal action, such as the relevant provisions of property rights, concessions and patent terms. But they must also be aware of: "Protection of intellectual property rights was not intended to products, processes and technologies are modeled, in an open competition which are regarded as the best among the scattered islands of the sea (meaning only exposed iceberg ). "If you did not have the opportunity to expose the secret of your competitors may be exposed environment, would not it be safer? In addition, relying on existing brand reputation and market size, Nike and consumers clearly have access to resources than its competitors have too many advantages. There is, Nike's unique ability to bear a lot of time with some only unspeakable tacit knowledge (tacit knowledge), it is difficult for outsiders to understand. These things are its unique historical accumulation business down, but rooted in the complex process of social change. 3. line with the times and compared to Adidas, Nike and much shorter history, it has is customer-oriented marketing and products. And Adidas now facing sales decline, Nike just use this lead to increase investment NikeID shoes. Because of the high consumer expectations, coupled with its strong financial resources and capacity, the market promising. Instead, Adidas is in the business life cycle second, it is to increase market share and work hard, and there are a myriad of Reebok (Reebok). Because the path dependence of the reason, Adidas inherits its previous product line to meet the broader market crowd. Whether this strategy really can win a broader customer base for it do? Without this strategy they will not do better? Hard to say. Path dependence constrains strategic choice of an enterprise, limiting its opportunities. In fact, a business to quickly change its course is difficult, but if it wants to survive in the competition, in the face of a rapidly changing environment, it must also be line with the times. In short, as the market leader Nike must avoid mediocrity, keeping innovation, so as to always stand at the pinnacle of competition.Adidas earlier to start the design and development of the exclusive shoes for its super star James Harden, and recently on the network also exposed the suspected harden generation of James Harden 1 and Converse Wade 1, the overall design is quite similar, but in the end it does not seem to be using Boost cushioning technology, which makes a lot of shoes many puzzled, we will also continue to publish dynamic attention for the money. adidas-james-harden-1-sneaker_v9aro1.jpg (48.42 KB, download times: 7) download attachment adidas James Harden 1 2016-8-22 10:14 upload , James Harden, Adidas, black and white, shoes, network theme by Tony at 10:16 2016-8-22 generated article 00 very modern design of the Adidas EQT Support ADV deconstruction has won more and more fans of all ages, the brand has brought a new Monochrome series models. 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