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& Nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] after Nike successive sell its football brand Umbro (Umbro) and shoes and bags brand Cole Haan, Adidas also started slimming journey, will be its shoes brand Rockport (Le steps) brand sold at the price of 280 million yuan. The move was seen as a signal correction Adidas strategy over the past few years. After the common experience growth crisis, Nike precisely to seek a better return on investment through the "Brokeback" approach. Today, Adidas after a multi-brand, multi-channel strategy stick, began to choose up to focus strategic rival Nike. "not just sports goods industry, daily chemical industry is also being drastically cut its own Retro jordans for sale sub-brand of a hundred." Market participants said, can be seen from the commercial giants invariably move, after the market changed dramatically, after focusing intensive or will become the new theme. difficult integration operational entities by the BerkshirePartners (Berkshire) and NewBalance (New Balance) composed the music step will then set the brand, to become the new owner of the brand of shoes. Adidas expects to sell the move to help reduce the complexity of the business, which will operate the focus put on the Adidas brand, including sports. Step brand in 1971 to create music in the United States, in 2006 was acquired by Adidas Group, becoming the latter's sub-brand. Currently step music ha cheap jordans for sale mens s entered more than 55 markets worldwide. 2007 Le step into China, with hundreds of shops in a second-tier Chinese cities. But had obtained including Bush, including many US politicians love and recognition, music step known as the "White Shoes" in the title. "before being sold Adidas, market performance music step fairly stable each year to provide tens of millions of euros in profits for Adidas." Hong Kong's financial analysts said, but the main brand Adidas sport style too different, difficult integration with the company's main business is Adidas's relatively weak growth of sub-brands in an awkward brand. data show that in fiscal 2006, before the acquisition of Adidas, with annual sales of music st Cheap air jordan 12 taxi for sale online free shipping ep was 293 million euros, while eight years later, sales of music step is still marking time. In contrast, New Balance buyers may be more suitable for long-term development of music in step, both in order to "comfort" brand positioning based on the market. New Balance brand after years of silence, the recent good form in the Chinese market to catch up with the momentum of sales in the global market is also growing rapidly, being ambitious plans to replace the PUMA become the world's third largest sports equipment manufacturer, recently announced the Return soccer equipment market in 2015. Correction strategic mistakes Le steps to get rid of such weak growth sub-brand, Adidas to focus resources to acc Cheap air jordans for sale elerate the pace to catch up with industry leader Nike. In the past more than two years, Nike has sold Umbro and Cole Haan, will focus more resources on that Nike, Converse and other core brands. "in the event of a growth crisis, Nike and Adidas are actually made of two different coping strategies." Hong Kong Financial analysts said the foregoing, Nike through the "Brokeback" way to focus the primary industry, and Adidas to out of the strategy is more firmly take the multi-brand strategy. The results show that the gap between Nike and Adidas have been continued widening risk. Sell ??music step, Adidas gradually modify their strategic mistakes of a signal. key road sports consulting firm CEO Zhang also Retro jordans for sale said Adidas in 2008 in order to maintain growth after taking a channel sink, launched leisure series and low-cost series of measures to ease the short-term pressure on the stock actually stimulate the operating results, in the long run more dispersed energy, lack of growth momentum. In contrast, Nike has continued to strengthen against China sports sponsorship efforts, while strengthening communication with the middle class and the new urban residents, and in the use of big data marketing has also been very solid. In contrast, Nike's policy more responsive to the current rhythm of the market, because the sports brand's main channel has undergone dramatic changes. Consulting Co., Ltd., general manager cheap jordans online of Shanghai Lion grid Dr Anthony said in the past the mainstream channels sports brand mall. The company has more than one brand of resources, in negotiations with the mall has inherent advantages, may be the brand "buy" way to get more quality stores. Today, SHOPPING MALL has become the mainstream channels, characterized by the development of different formats to attract consumers at different levels, co-presence of sub-brand model is no longer popular. Whether Nike or Adidas, although it's sub-brands have different position, but in the end belongs to sports brands. The new channel operators, would like to see more brand competition on its own turf. In this context, Nike and Adidas have to consider is cheap jordans for sale how to focus their main brand, enhance the competitiveness of the main brand, rather than let some weak growth of sub-brands continue to consume their own management and costs. In ANTHONY opinion, despite belonging to different areas, but the sale of sub-brands Adidas and Japanese giant Procter & Gamble brands thin on the business logic is the same: a "simpler administration" to seek more high returns . "In between businesses and consumers more and more symmetrical information today, meaning multi-brand strategy has been gradually subside." (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner:. Cartelo female Shoes & nbsp; Red Branch shoes)New Balance three new r cheap foamposites eleases are well suited for spring trips. Following the January launch of the highly acclaimed white color 878 after the latest version into the green, blue and pink and other fresh colors for classic retro shoes, collocation suede and mesh structure, and a little white leather and rubber outsole, and a white lace and the same color leather brand logo details. 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Nike Air Max 90 Ultra BR new color design "Volt" next article: popular Sock Dart and ushered in two pairs of new colors, this spring and summer to re occupy the streets? seems Nike Flyknit Racer has "followed by Cheap air jordan 12 for sale online free shipping shoes", called Mariah Racer's new shoe type, took the lead in coming out of the network earlier. From the physical picture called "shared by avid Nike @thesneakerlawyer Mariah collector" seems to have Racer similar to the Flyknit Racer outline, to strengthen the sense of line and be given more close to the current trend of the socks shoes, and then joined with braces. In addition, it is reported that the sole has Air air cushion technology blessing. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- , every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! May be you ignore the sexy and publicity why do the boys have no resistance to girls wearing AJ? - - - - - - - - - - to the tide recommended - - - - - - - - - - Nike Benassi Print Slide black and red flowers Reebok LX8500 retro running shoes adidas Originals NMD_R1 new color design "Midnight Grey" Adidas, a variety of UltraBOOST shoes sold after re shelves review on an article: adidas Originals NMD_R1 new color design, "Midnight Grey" next article: adidas, a variety of UltraBOOST shoes sold back shelvesFollowing the French fashion brand APC had opened its second store in Los Angeles, recently the focus back to Europe, the creation of the latest brand stores in London, Notting Hill area. This time the shop design with a full wood and white walls create, decorated ceramic jewelry, natural flavor strong, also in line with the APC stores and open environment echoed site design philosophy. Shop space presents more beneficial to consumers who shop in the list view, including the brand new series of products for purchase, a recent friend might be living in the UK to visit the store in person.& nbsp; & nbsp; & nbsp; Coca-Cola, Pepsi, Nike, Reebok ...... several big brands, "interbank" competition has been very intense. The latest news from the headquarters of the American Society for Quality, said: In the competition category of non-durable goods, Pepsi Cola before jumping; sports footwear, "Reebok" than major competitors "Nike." According to the analysis, Pepsi leading reason may be due to its ability to quickly adapt to American habits and attitudes are changing: the tend to drink diet sodas and bottled water. The Coca-Cola Company worldwide 85% of the profits from generally considered unhealthy carbonated drinks. Two giant sneaker production continued competition "Reebok" and "Nike" between the interesting changes have taken place. In terms of perceived quality, Reebok 2.4% growth surpassed Nike. Analysts pointed out that the conduct of "perceived value and loyalty score shows that consumers feel that they buy Reebok better value for money."